It’s Fore from the AIEA

Many of the member agencies within the Alliance are often tasked with finding the unique or unusual venues for clients, and whilst each of us will often have our favourite or go to properties for these sort of requests, it is occasionally nice to go out of our comfort zone and look at venues that offer the wow factor.

Sporting venues are sometimes overlooked in favour of the more traditional choice, but there are an array of great options spanning the country, many with state of the art facilities and exceptional catering – and if you have a client who is passionate about golf rather than football then St Andrews’s has to be the destination of choice.

Nestled so close to the legendary Old Course that you can literally touch the carpet-like 17th green is the Old Course Hotel, Golf Resort & Spa. This gorgeous resort in the most prized of locations has recently undergone a spectacular refurbishment of its rooms and more recently the trademark Kohler Waters Spa. This completed work rightly positions The Old Course Hotel as a bucket list destination for golfers, spa lovers and conference delegates.With a state-of-the-art leisure club, bar and 3 AA Rosette awarded restaurant sporting enviable views of the home of golf, relaxed dining and luxury shopping, The Old Course Hotel is the new and exciting destination for those seeking amazing incentives and a legendary stage for their game-changing conference or meeting.

Our thanks to the Old Course from the AIEA for their insight into the venue and its facilities – and we do hope that we all enjoy hearing the tales from clients who have left a little of their legacy in St Andrews in the future.