As a not for profit organisation the Alliance is dedicated to making a difference, and, addition to the individual support we provide to members who are individually raising money for their personal charities and causes, we also want to try and do something to support those less fortunate than ourselves.

As event professionals working in this amazing industry, we get to experience wonderful destinations, venues and hotels and we get treated to the best the industry has to offer. So, this is us, stepping up and doing something for those who don’t get that opportunity, and hopefully providing some much needed respite and festive cheer for women and children survivors of domestic abuse and sexual violence supported by Solace Women’s Aid.

In December 2020 our very own Santa and his elves will be delivering parcels to the women and children who are supported by the charity Solace, which does great work in supporting victims of domestic and sexual violence. Please help us make this Christmas special for them.


Last year we laid on a lavish Christmas lunch for our special guests from Solace. We had planned to push the boundaries even further this year, but then along came Covid-19 to bite our plans on the proverbial bum! Consequently we’re not allowed to hold an event for the number of guests that we’d planned, and of course we have absolutely no intention of doing half a job. This is far too important for that.

So we’ve come up with another plan – if our guests can’t come to us, we’ll go to them! And we have no intention of going empty handed. We’ll be delivering presents in the form of gift boxes, containing a variety of goodies – depending on what we can lay our hands on. This year has been hard enough already, so whatever we can do to bring a smile to the faces of the ladies and children from Solace is worthwhile.

The everyday items that we take for granted could make all the difference to those who have nothing or have had to flee their homes and it must be pretty miserable facing Christmas, without any means to buy a gift for your child, or unable to even enjoy any sense of excitement. Our plan is to prepare gift boxes that contain a mix of the following: supermarket vouchers, a box of chocolates, toiletries, a cute gift, a pad and a pen.

So, we are asking members and suppliers to dig deep and help us prepare these packages, and to assist with delivering these in and around London. We realise that money is tight for a lot of people, so any donation is welcome – whether it’s £5 or £10, or as much as you can afford – it’s all going to a great cause. We also need help to prepare the gift boxes and to wrap them, so please get in touch and let us know what you can do. Come on everyone, we’re event profs – we can do this!

Please contact or who are valiantly co-ordinating this effort.



For the price of a couple of coffees, you can make a difference £5.00+vat

Too much caffeine isn’t good for you anyway! If you can spare a fiver (plus the Chancellor’s slice) you’ll be a bigger help than you imagine.


The cost of a pizza will enable us to buy toiletries and other necessities £10.00+vat

Think of the calories, and after the Summer lockdown… seriously, you’re doing yourself a favour. Who needs a Spicy Pepperoni with extra mushrooms and olives, when you could be funding shampoo and shower gel.


Every donation is welcome – whether it’s loose change, or a small windfall!

It’s Christmas – a time for giving, a time for sharing. Maybe you don’t drink coffee or eat pizza, but want to donate anyway. Donate what you wish, every penny counts. Thank you.

You choose!

We are also looking for some wrapping paper, sticky tape and ribbons; and if you’re a dab hand at wrapping, please get in touch.

Every Supplier who donates significant items or volunteers will be put into a draw to win a free place at either the AIEA Awards in January 2021 or the AIEA Summer Carnival in August 2021. (That’s assuming we aren’t all living in individual plastic igloos by then!) It’s all about the give and take. Additionally, we promote your support through social media and list your logo on the website.


Want to Help but Can’t Attend in Person?

  • Donate £25+vat & we will list you on the AIEA Website
  • Donate £50+vat & we will list you on the AIEA Website & give you a Social Media Shout Out
  • Donate £100+vat and in addition to the above, you’ll go into a draw to win a free place at the AIEA Awards in January 2021

Anything you can do to help and help us #MakeaDifference is hugely appreciated.

Thank you.

Donate now

Thank you to our sponsors and donors