As a not for profit organisation the Alliance is dedicated to making a difference, and, addition to the individual support we provide to members who are individually raising money for their personal charities and causes, we also want to try and do something to support those less fortunate than ourselves.

As event professionals working in this amazing industry, we get to experience wonderful destinations, venues and hotels and we get treated to the best the industry has to offer. So, this is us, stepping up and doing something for those who don’t get that opportunity, and hopefully providing some much needed respite and festive cheer for women and children survivors of domestic abuse and sexual violence supported by Solace Women’s Aid.

On Tuesday 08 December 2020, members of the AIEA will be hosting and running a Christmas Event at Kidzania (who are being incredibly generous), in Westfield Shopping Centre for around 100 special guests.

We’ll be waitressing, washing up, providing entertainment and lunch and hopefully adding a smile to a few faces along the way in a relaxed and informal setting with no agenda other than to try and provide a nice festive and safe atmosphere for a few hours. We have even persuaded Chris Walls to dress up as Santa which is worth coming along to see alone!

In addition, we are also setting up lots of stalls where our guests can exchange (free) complimentary vouchers for clothes, shoes, books, toys, costume jewellery, food hampers, handbags, cosmetics and toiletries, gifts and we are even going to have a delicate area!

The everyday items that we take for granted could make all the difference to those who have nothing or have had to flee their homes and it must be pretty miserable facing Christmas, without any means to buy a gift for your child, or unable to even enjoy any sense of excitement.

So, our members are busy collecting, cajoling and reaching out to as many people as possible to make our Christmas Charity event a real success, and we would welcome any support from suppliers.



Want to Volunteer on the Day?
(one person) £50.00+vat

Come and lend your support and we might have you waitressing, washing up, manning a stall or we might even press gang you into leading a sing song. We would just be happy to have you involved.


Want to Host a Stall?
(two people max) £100.00+vat

If you want to host your own stall on the day (you can’t charge for items) then you would be very welcome especially if you feel you have unique or unusual items to give away? Maybe a Christmas Cake, Christmas Pudding or a Gingerbread stall. Maybe you have a great idea of your own? Please note that no alcohol is allowed.


Want to Sponsor a Table?
(two people max) £100.00+vat

We’ll name a table after you and ensure you help serve the guests on that table. Please note you do need to also provide small favours for guests and a festive tablecloth.


We are also looking for some lovely décor and Christmas novelties and if you are a talented event professional happy to lead a choir then great, please get in touch.

Every Supplier who donates significant items, sponsors a table a stall or volunteers will be put into a draw to win a free place at either the AIEA Awards in January 2021 or the AIEA Summer Carnival in August 2021. It’s all about the give and take.

Additionally, we promote your support through social media and list your logo on the website.


Want to Help but Can’t Attend in Person?

  • Donate £50+vat & we will list you on the AIEA Website
  • Donate £100+vat & we will list you on the AIEA Website & give you a Social Media Shout Out
  • Donate £200+vat and in addition to the above, you’ll go into a draw to win a free place at the AIEA Awards in January 2021

Anything you can do to help and help us #MakeaDifference is hugely appreciated.

Thank you.

Donate now

Thank you to our sponsors and donors