This week Lida de Souza from De Souza Associates is telling us a bit about some of the European destinations that are very popular when booking events.
We are very lucky as a country to be in such a position where it is easy to travel to any European City in a minimal amount of time. With each City adapting to welcome the ever-growing MICE demand, it’s no surprise that European Destinations are becoming ever more popular for events hosted by UK companies rather than them travelling across the globe.
Amsterdam has long been a favourite amongst meeting planners, and is still an ideal conference destination where everyone wants to visit. With over 650 hotels offering in excess of 40,000 beds and conference space to suit all sizes it caters for everyone. Its excellent convention infrastructure and state of the art facilities guarantee the conference planner an excellent service. The wide selection of museums, art galleries, restaurants, nightlife and attractions match all tastes and budgets, the cultural scene is vibrant and buzzing ensuring a memorable experience for visitors both during their conference and after business hours. Amsterdam Schiphol airport is one of Europe’s four major hubs, offering direct flights from over 300 destinations Worldwide.
Munich is Germany’s third largest city with a population of around 1.4million and is the capital of Bavaria. There is far more to it than Beer and Bratwurst; the City offers more than 500 venues ranging from the Olympic Stadium and brewery halls to renowned convention hotels. Munich’s airport is the second largest in Germany, serving about 235 destinations so easily accessible from the UK and a great hub for delegates travelling from all over Europe. Munich prides itself on its outdoor spaces- mountains, lakes and castles which offer great opportunities for team building trips. The Bavarian hospitality is reflected through the efficiency and professionalism of the service provided.
Budapest, Hungary’s largest city and capital is divided in to two by the River Danube. ‘Buda’ is left of the river and the most historical side, situated on a hill it overlooks the modern side…’Pest,’ with a flat terrain, efficient transport and where the main bulk of shops, bars and social life can be found. The destination is popular for conferences and events as it offers good value for money, is easily accessible with short flights from all European capitals and has grand, well-developed architecture making for deluxe hotels and high standard venues. Budapest is renowned for its love of music and art; there are numerous Concert Halls, Opera Houses, Museums and Galleries that double up as Reception/Dinner venues.
Paris is one of the international MICE capitals, a City renowned for its high fashion, café culture and fine dining. It is well suited to large events with purpose-built convention and exhibition centres dotted across the City but it also accommodates smaller meetings, private dinners and accommodation needs in its vast array of high-end hotels. Paris has one of the most comprehensive transportation networks in the world with three commercial airports serving the city and buses, shuttle services, taxis and the RER Train service to move around the centre.
Stockholm is a natural meeting point for delegates due to its location having easy accessibility from 180 different destinations around the world. There are countless conference venues, topping the list are the Globe Arenas which encompass multifunctional structures which can host events of varying sizes. Stockholm also plays home to the largest meeting place in Scandinavia. The City boasts endless natural beauty with glistening waterways and grand palaces.
Barcelona is known for its bold art and culture scene, the city plays home to conventions, tradeshows and art festivals as well as being one of the preferred meeting destinations for international event planners. It has a great variety of venues suitable for events of all sizes, from large events that are held in convention centres and big MICE hotels to small meetings and private dinners in boutique hotels and trendy restaurants. It’s easy to get around to and from the airport and around the city via the 8 lines of the subway system.