Who we are
All our AIEA members are directors of their own companies. Please allow us to introduce our founding members.
Chairman, PR & Media
Director, Cloud 9 Event Management
After over two decades in Marketing, Advertising and Events, Paula set up Cloud 9 Event Management in 2003 providing effective event management and venue finding solutions for a range of clients locally, nationally and internationally. Cloud 9 remains a small company with a big reputation for creative event solutions and exceptional service and the passion to ensure that all clients, guests, delegates and stakeholders in any event associated with the company.
Managing Director, Hatch Events Ltd
With a background in advertising, organising numerous events and training courses, Kerry was inspired to create Hatch Events in June 2015 – the vision behind the company being to work with corporates, often in partnership, to create and run events that meet corporate objectives. Kerry spends much of her time meeting with clients and providing strategic vision and oversight during the development and management of events. Her extensive experience in managing large, complex projects gives Kerry the ability to organize and run events with unparalleled attention to detail. She works closely with clients to create a hassle-free experience and applies her creativity and industry knowledge to produce outstanding events.
She is a devoted Everton fan and enjoys extensive overseas travel whilst sampling the delights of the grape!
Immediate Past Chairman, Supplier Relations
Director, Blue Line Events Ltd
Nick and his wife Noelle set up Blue Line Events back in 2004. It’s an independent events agency with a small team of people offering a full range of services from free venue finding to full event management. They provide a very friendly and personal service, with one point of contact from initial enquiry through to the successful conclusion of an event. The majority of their work comes from repeat business and client referrals.
Nick previously spent 25 years working in the corporate technology sector with 14 years in electronic engineering and 11 years in sales and marketing running numerous European sales meetings, roadshows and training programmes. Having experienced event management from both sides Nick has a unique understanding of the industry.
Managing Director, Lime Blue Solutions
Nicola set up Lime Blue Solutions in 2004; an independent agency offering worldwide event management, venue finding and design services from their offices in Berkshire.
Now running an experienced team of 12, she has spent over 30 years in the events and hospitality industry, initially taking a BA Hons Degree in Hospitality Management at Bournemouth and her initial training with the then Forte Hotel group.
With 5 star hotels, boutique hotels, conference centres and her own 3AA rosette restaurant on her CV she become an Event Manager for a specialist event company in Jersey before her final role prior to Lime Blue which was Sales Manager at the Compleat Angler in Marlow. Unsurprisingly she loves travelling, hotels and good food.
Managing Director, Nexusvenue (SB Nexus Ltd)
Sylvain’s working life started in the 80’s with the Club 55 St Tropez and then George V Paris where he gained valuable experiences. Moving to England in 1988, Sylvain was part of the opening management team at the Bath Spa Hotel then became Assistant to the MD at Hunstrete House hotel. From operations he moved to conference sales and in 1995 become MD at Venues Unlimited then worked for I.B.R now Zibrant. His last job was director of sales for Le Meridien Hotels before creating nexusvenue. He is very proud that most of the nexusvenue team has worked together for at least 12 years.
Sylvain loves mingling, sports, adventures, has travelled extensively and is known for his can-do attitude.
Finance and Charity Officer
Managing Director, Team Umbrella Limited
Martin founded Team Umbrella in 2012, having been involved in the events industry for many years. Martin attributes the team’s success to an “open mind” policy. He studied languages and speaks a reasonable level of French, a little Polish, and a high level of waffle. His career has spanned numerous other industries, including once working in a circus!
Martin is an avid rugby fan and follows Harlequins. He loves travel, food and reading, not necessarily in that order. His chosen career as a rugby superstar never really took off, due to limited ability. He sometimes claims to look like Brad Pitt, which also suggests poor eyesight… Martin believes strongly in the value of humour.
Our Membership Secretaries
Ellis set up his self penned agency back in 1989 after having spent 15 years on the operational and sales side of Hotels working initially with Thistle Hotels and laterally with smaller groups and independent Hotels. Having an understanding of how events worked from an operational perspective together with a desire to find solutions to clients problems has stood Ellis and his now team of 16 in good stead to tackle any challenge head on.
Ellis is still very much involved in the direction of the business and regularly can be heard on panel discussions giving his sometimes direct opinion on some aspect of the industry.
A massive West Ham fan he is well used to the fact that life and business can be hugely frustrating and enjoyable in equal measures
Sally Clift set up Choice Locations in 2004 after spending more years than she cares to admit to working in the industry – on ‘both sides of the fence’. Sally first worked for an agency in 1995 before setting up her own agency in 1995 and then merging with another agency in 2004 to become Choice Locations. Choice Locations is based in Birmingham and has an experienced team of 6, offering knowledgeable and independent advice to their portfolio of clients, through the UK.
Sally began her career in various departments at the Royal Angus Hotel, in Birmingham, before joining a hotel consortium in her first Sales and Marketing role. Two and a half years followed at the Birmingham Metropole Hotel before spending 8 years with QMH Hotels at the Grand Hotel, in Birmingham. She then spent 9 months as PA to Sales Director of a confectionery company before joining the agency world. Choice Locations has been established for 14 years and in that time, Sally has bought 2 agencies which have been incorporated within Choice Locations.
Sally enjoys travelling, good food and wines.